Well shut my mouth Munsingwear. Move over Posh and Becks with your Armani ad campaign...now this is hot.
Don’t ask me why I am doing this entry about vintage advertising. Really? You want to know? Here’s the train of thought. I received an email about a new underwear company that ties in each purchase of underwear to a charitable organization. I know, doesn’t socially conscious underwear sound tragic? It does to me. Sure, I like helping whenever I can, but my underwear is not going to support anything but what it is designed for, if you get my drift. So, I started googling around underwear world and came upon a few vintage ads for underwear. Since we now have Posh and Becks slithering about in two inches of fabric, I wanted to see the tone of advertising for under things from days gone by.
Here's a natural pose nestled against a tiger skin wall hanging.
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And this is all sorts of genius because the directive was, "Look over there at the...whatever."
It's not clear if this photo from 1908 was from advertising or early porn.
I couldn't resist throwing in some vintage men's ready-to-wear ads due to the absolute brilliance and hilariousness.
I don't care what The New York Times Style section says about the 80's being back...these 80's style will never see the light of day.
This is just beyond beyond.
Nothing was more genius than when J.C. Penney got into the pimp business. Nothing. And in truth...this is the birth of the Manzie.
This one is pretty fantastic too.
The white jumpsuit… what can one say? From the disturbingly hirsute model to the sleeeeeazy copywriting to the sledgehammered semiotics ("Look at me standing beside my BIG POLE!"), it's all just too much for Monday morning. More, please.
The first pic is so fun!
I also wanna watch the Vogue movie! it must be amazing!!!