Posts Tagged «La Coacha»

Far be it from me to not appreciate a good marketing opportunity, but a blatantly gross one is surely worth mentioning, if not brech-ing from. Last night at the American Music Awards, a.k.a. the sell-out awards of the century, Coca-Cola hosted some kind of area that celebs went to in order for Coca-Cola to shnorr up a few photo ops. Naturally, since Pepsi has so effectively aligned themselves with the music industry over the past couple of decades (Michael Jackson, Britney, Mariah, etc.) Coke needed to think fast on garnering some of that limelight, without actually pushing what the music… Read More »