Posts Tagged «ROI»

The LeSportsac pedicabs were the best way to get around town on Fashion’s Night Out.

After seeing how enthusiastic and motivated consumers are that come out in droves to suck down all the free booze and “shop”–using the term loosely here–there is so much more to do altruistically speaking. All this good-will can be harnessed and the giving aspect of this event can be multiplied exponentially. … Read More »

There' a theory for everything.

What started out as pure innocent fun–rating chicks on college campuses–has mushroom-clouded into a serious business or more accurately, a massive, mishmash of mass-marketing mush. Sprinkle that with a plethora of celebrities spewing pearls of their newly acquired wisdom leaves us with a mosh-pit of “visual white noise”. Our in-boxes are stuffed with promotional opportunities, must-haves, pictures of C-List celebrities wearing Designer X on a red carpet, and news flashes that feature nothing new.… Read More »