I Mean… What?!?  has always been committed to finding truth and humor in a world obsessed with fashion, celebrity and politics. The website has become the insider’s go-to resource to get a humorous take on the truth about the Emperor’s New Clothes, celebrity fashion designers, and the other absurdities that plague our pop culture landscape. As a purveyor of pop culture, the great hope is building a community of people who want to be honest, stop being politically correct, say what’s really on their mind.

About ABE

Photo: Rankin

When Abe Gurko packed his bags and moved from New York City to Hollywood, he wasn’t leaving a career in the fashion industry to chase the usual dream of becoming a movie star. “I wanted to be a mechanic to the machine called celebrity,” says Abe. “I wanted to know how it worked.” Over the next few years, Abe developed his skills as a behind-the-scenes creative force by working on a daily variety-talk show and running the production company for arguably the coolest woman in Hollywood. Along the way he acquired an intimate knowledge of the entertainment industry and chose to bring his star sensibility back to New York City.

Abe has been producing high–profile events under his own moniker for over a decade. With a sensibility honed in the inner-circles of New York, Los Angeles, Amsterdam, Miami, Berlin and Reykjavik, he has produced film premieres, fashion shows and product launches, races in Central Park, and spearheaded alternative design industry events that have led to the establishment of New York Design Week.

Most importantly, he has formed enduring relationships with key media outlets and today serves as a vital public relations resource for his clients, who range from fashion designers and independent artists to restaurateurs, conservationists and major corporations. His fundraising activities have helped raise millions of dollars for AIDS and other critical charities as well as theatrical productions in both New York and Los Angeles.

Advertising & Partnership Programs

I Mean…What?!? offers non-traditional digital advertising and social media activations. We prefer to establish creative partnerships and develop spirited, engaging content through our unique editorial point-of-view.  A partnership with I Mean…What?!? offers targeted exposure to our extensive readership of media, industry-insiders and other influencers to extend your reach and strengthen your brand’s perception in the marketplace. Read more.