“I Mean…What?!?” – Abe Gurko

Welcome to a world where truth and justice is actually the American way. I started this site shortly after the 2008 economic boom, as in ka-boom. The manifesto has always been about finding truth and humor in a world obsessed with fashion, celebrity and politics. I Mean…What?!? is a daily reportage on what’s not quite right in the world. IMW has become the insider’s go-to resource to get a humorous take on the truth, the Emperor’s New Clothes, celebrity fashion designers, and the other absurdities that plague our pop culture landscape. Finding humor in a world filled with dolts and… Read More »

Manifesto I Mean…What?!? – Finding Truth and Humor in a World Obsessed With Fashion, Celebrity and Sometimes Politics – is a daily reportage on what’s not quite right in the worlds of fashion, entertainment, politics, celebrities…well…pretty much every category on Earth. The website has become the insider’s go-to resource to get a humorous take on the truth, the Emperor’s New Clothes, celebrity fashion designers, and the other absurdities that plague our pop culture landscape. As a purveyor of pop culture, the great hope is building a community of people who want to be honest, stop being politically correct, say what’s… Read More »

Now that you are getting the drift of what a manzie is, what better way to honor these bold, confident individuals than by creating the First Annual Manzie of the Year Award? Hereby I have started the list of nominees and invite you to join me by submitting your own suggestions. As New York Fashion Week is just around the corner, the streets will be chock full of manzie’s…in all shapes and sizes…sporting their new fall purchases. We at I Mean..What?!? will be out en force looking for candidates. It’s easy to participate. Simply grab your iPhone, B-Berry or Mino… Read More »

If you thought Star Jones’ circus of a wedding to Al Whatsisname was annoying, hold on to your uber-sponsored hats. The cross-promotional wedding of the century is about to unfold, so stock up on your Dramamine, ’cause a fierce case of nausea is about to ensue. Unlike the wedding of the century last month between Prince William and Kate Middleton, the pending nuptials between Kim Kardashian and Kris Humphries will surely reek of C and D list celebrities, lots of flat-ironed hair and enough loose curl extensions to last a lifetime. Needless to say, there will be a run on… Read More »

httpv://www.youtube.com/watch?v=Dnc7mpYHK-Y Last night at dinner, my friends and I got into a heated discussion on the difference between “yikes” and “eek”. These are two of my favorite expressions, with eek being the more recent entry to the list of Abe-isms. They both apply to various situations that express discontent with a situation or person. When using yikes, there must have a hint of humor in the situation at hand. Celebrity fashion designers are yikes. Whereas some celebrities, like Charlie Sheen, are an eek. Comprendevous? Anyhoo, speaking of yikes and eek, I watched one of the Karl Lagerfeld videos for Magnum… Read More »

There was nothing like the New York Knicks in 1973. That championship season was their crowning glory and it has been a challenge for the team to regain that stature. Back then, we had the ever-cool Walt “Clyde” Frazier, the star guard, who had captured the hearts and minds of every New Yorker on and off the court. His sense of style was impeccable: Pimp meets Saville Row. The media loved him, yet he was never overexposed. It was always basketball first. Success off the court was due to his success on the court. Once the Knicks won that championship,… Read More »

Having worked in fundraising for wonderful charities, it is with a heavy heart  to learn about the horrendous scam circling Madonna‘s now ill-conceived school for girls in Malawi. I say ill-conceived because if this project was properly structured, with vigorous oversight, then 3.8 million dollars would not have vanished. Who is to blame? Surely the Executive Director, Philippe van den Bossche, who became involved with Madonna’s trainer, Tracy Anderson, in the middle of the project. Now it makes sense why Madonna fired her “celebrity trainer ass“. Now, someone tell me how a 15 million dollar project allows for a 3.8… Read More »

One of New York’s mainstays on the social and nightlife landscape is the incomparable Patrick McMullan. He recently launched PMc Magazine, which will feature fashion, entertainment, parties, events, and well, all groovy things. I am happy to be part of this venture and will do whatever Patrick wants. Stay tuned. In the meanwhile if you are bored, please read my short interview. 1: Who am I? My name is Abe Gurko…though I go by Abe as in Cher…one name only. 2: What do you do and what project are you currently working on? I have a boutique PR and event… Read More »

How obsessed are we about New Year’s Eve? Are you one of those people that have be out and about or those devout stayer-inners who always apologetically, or over-compensated-ly wear their plans like a badge of honor. “I don’t need to be out amongst humans, I am confident in my own skin.” Well, that, or you have no plans. I was reading about the Las Vegas opening of the Cosmopolitan Hotel and their 25 million dollar New Year’s Bash starring Jay Z, Beyonce, Coldplay and Gwyneth Paltrow. Granted it sounds like a grand old time but relax Marlene. Sounds like… Read More »

Just when you thought it was safe to come out of the closet, comes the Avril Lavigne’s signature collection of nonsense. Has she not been reading I Mean…What?!? to know what a silly idea most celebrity fashion lines are? I don’t care how much money they make from them, hello, Jessica Simpson. But Avril style? Oy.… Read More »