“I Mean…What?!?” – Abe Gurko

By any chance, are you one of the 72 people that watches High Society? Isn’t it shocking how annoying Jules Kirby, Paul (wishes he was an heir to) Johnson Calderon and PrinceSS Adolf von Schtunkenberry are? And yo, Tinsley Mortimer, what’s the deal with all these phony situations? Doesn’t the CW11 realize this is as queer as a three dollar bill? That fake drama around the fake charity event could not have been more lame. It was like a fundraiser for Tinsley’s Q rating. Why am I watching this crap, you ask? So that I can report to you, my… Read More »

Here’s a situation that has me riveted…in a guilty pleasure kind of way…kind of like watching…The Bachelor: On the Wings of Love. Where you really can’t believe that you got whooped up into wasting two hours of your precious time on earth watching this stupid show, yet, totally hoping that anyone but Vienna wins…and horrified when she did. Hence, you lost all respect for Jake. In that same way, I am wondering what Sandra Bullock and Elin Nordegren will do about their cheating husbands? Will they or won’t they forgive them…or will they just leave? Who hasn’t made their minds… Read More »

I Mean…What?!? offers non-traditional digital advertising and social media activations. We prefer to establish creative partnerships and develop spirited, engaging content through our unique editorial point-of-view.  A partnership with I Mean…What?!? offers targeted exposure to our extensive readership of media, industry-insiders and other influencers to extend your reach and strengthen your brand’s perception in the marketplace. Opportunities Include: Custom content developed in collaboration with your brand so you can control your message (View sample). IMW-Video co-produced original video content (View samples). Brand-exclusive banner advertising on IMW (300×600 and/or 300×250 units; see right side of page). Email take-over of our monthly… Read More »

Call me Frito-Lays. Call my sister Hershey’s. Call yourself Dell. Get the drift? In this age of globalization, internet marketing, reality television, and corporate takeovers we are all becoming a brand…one by one. No longer are we allowed to just flourish, we must apply the rules of corporate market-speak to every aspect of our lives. It’s tragic, really, because now you don’t know what is real and what is pre-fabricated to seem real. Don’t get me wrong, if I Mean…What?!? has to apply these rules of engagement in order to move forward towards monetization (did I just use that…HELP!) then,… Read More »

Phew. Award season is over. Whether you are pleased with the results of the Oscar winners (I am), or the Oscar telecast (I’m not), or the Red Carpet gowns (I’m OK overall) or the constant coverage (I’m exhausted), you have to be somewhat relieved that the barrage of celebrity overload is over…for now. Look, I, too, love celebrity culture, but you have to admit, with the rise in urgency of every award show (including the Razzies), we are now chock-full of Gabourey Sidibe (someone tell her to stop screaming), Jason Reitman (your daddy directed Kindergarten Cop, stop thanking him) and… Read More »

I want to be Mary Alice Stephenson when I come back to Earth in my next life. Tall, blond, female, smart, beautiful, industrious, glamorous…need I say more? Either I want to be just like her or a French poodle in a Jewish household on Long Island. Both lives are charmed. I met Mary Alice at a fund-raising event…you see…she is perfect…and we have since kept in touch. Recently, we both were speaking on a panel about the future of the fashion industry. There she was, clad in red Calvin Klein fierceness. I mentioned interviewing her for IMW-TV, though at that… Read More »

Remember when the Oscars meant something? Families would gather round their one television set, snacks piled high. It was the signature event of the movie industry, when actors still held a mystique because they were so inaccessible. Their lifestyles were imagined rather than paraded for the media, only few would speak out in support of injustices or charitable causes and we were kept at arms length from knowing too much what went on behind closed doors. Boy has that all changed. Now, we know so much about everyone that is nominated for each award, that by the time the Oscar… Read More »

As we close another season of New York Fashion Week, I thought it most fitting to drag my poem “Fashion Is” out of the mothballs, which was written in 1986 and feels as current as a review from one of the many fashion blogs out there. My point is that nothing really changes. Good taste is always in style and what looks good now will look good in another 20 years. FASHION IS Fashion is—what fashion was, It’s just that it’s “in fashion”. And passion is—what passion was, And that too is “in fashion”. Designers choose the state of art,… Read More »

No, I am not becoming yet another fashion website sticking in my two cents on every collection that waltzes down a runway. On the contrary. This season is dedicated to the People I Lerve, who over the years I have either come to know personally or have learned that they are avid readers of I MEAN…WHAT?!?, rendering them my undying , eternal love. It started yesterday with John Barlett, continues with my first interview for IMW-TV with Fern Mallis and continues with these two loveable guys, Jeffrey Costello and Robert Tagliapietra. They did a tight, lovely collection…their draping is divine.… Read More »

It has been a while since I have commented on The New York Times Style Section. Seemed like someone was listening and there were actual fashion related stories running in the bi-weekly Style Section…ya’d think. But today, the lead story in the Sunday Style is all about Jenny Sanford. Now, she is a lovely woman and I thoroughly sympathize with this woman. No one should be publicly scrutinized for being cheated on by their spouse. It is a shame that the public is so consumed with human foibles. Alas, we are. But of all the humans to be focused on…especially… Read More »