“I Mean…What?!?” – Abe Gurko

Nothing is garnering more media attention than Fashion’s Night Out. Not the Oscars, the MTV Music Awards, New York Fashion Week, Snooki. Nothing.  When we look at what drove Anna Wintour to devise one of the greatest marketing plans on Earth, we see at the core, a beautiful, well-intended, generous, spirited gem of an idea. “Bring people back to the stores.” Funny, that when George Bush said the same thing after 9-11, that people should just “Go Shopping”, it was met with mixed emotions. Actually, Democrats were apoplectic. But if you think about it…it was a good idea. When is… Read More »