“I Mean…What?!?” – Abe Gurko

Have you heard about MiMA? Can you guess what it is? Nope, guess again. If you live in Manhattan or Miami and are familiar with the nicknames certain neighborhoods, well, here’s one that takes the cake. MiMA stands for Middle Manhattan. No, that is not Hell’s Kitchen. Somehow that neighborhood has become hip. No, MiMa is trying to claim it is the new cool part of town. The ad campaign plastered around New York City is from a real estate developer, Related, who has built a monstrosity of a structure at 42nd Street and 12th Avenue near the Hudson River,… Read More »