“I Mean…What?!?” – Abe Gurko

No, I am not being mean about the new Diesel ad campaign. Their new campaign slogan is Be Stupid. How stupid is that?!? Growing up, I used to hate that word. It was one of those words that really cut through me…like fatso. I don’t know why it affected me so much…because one thing I am not, is stupid. But it just did. Seeing these ads made me think of how stupid the ad campaign is. Let’s look at the first image, where the Diesel jeans wearer is killed by an elephant. Gee, that’s aspirational. This guy is so stupid… Read More »