Posts Tagged «Madison Avenue»
Googling Ourselves To Death
I would hate to be retailer right about now. Forget the fact that the economy is still in the doldrums. Only the luxury brands are cleaning up now because Wall Streeters and their wives are shopping like they have just been told that the end of the world is really nigh. Meanwhile the rest of the world who misses shopping and spending, has been reduced to “just looking” and trying on…the poor man’s retail therapy. Brace yourself, the retail environment is about to go through yet another shift…if not slump. Google announced their foray into the schamtta business joining the… Read More »
Fashion’s Night In
Nothing is garnering more media attention than Fashion’s Night Out. Not the Oscars, the MTV Music Awards, New York Fashion Week, Snooki. Nothing. When we look at what drove Anna Wintour to devise one of the greatest marketing plans on Earth, we see at the core, a beautiful, well-intended, generous, spirited gem of an idea. “Bring people back to the stores.” Funny, that when George Bush said the same thing after 9-11, that people should just “Go Shopping”, it was met with mixed emotions. Actually, Democrats were apoplectic. But if you think about it…it was a good idea. When is… Read More »