“I Mean…What?!?” – Abe Gurko

Hey, we all make mistakes, but one might suggest Wikipedia-ing everything slogan on Earth prior to going to print.… Read More »

The news that Patrick Robinson was fired last week from the Gap was not that shocking. The Gap has had a few cute moments since Patrick arrived on the scene, but consistency was lacking. You don’t need me to ramble on and on about what did not work during his reign, but I am happy to suggest a few key bits that should be taken under serious consideration if they really want to revitalize the brand. First things first let us identify the key times that we “fall into the Gap” with full intention, because Lord knows, when you are… Read More »

You gotta love the Gap. Well, maybe not enough to buy anything for yourself, unless you are in a pinch, or in a mall while visiting your family. But for the way the Gap treats themselves like a serious fashion collection. The Gap showed their Spring ’11 looks in a bunker somewhere in London…très hip…and sure enough, WWD, Vogue and style.com were there to review it, like it was something other than the Gap. Granted, they have a great designer, Patrick Robinson. And surely, if he and a slew of assistants are putting together forty some odd looks, they will… Read More »