“I Mean…What?!?” – Abe Gurko

Have you considered how much money, time, thought, conversation, discussion, testing…not to mention the amount of focus groups, arguing, and overspending that goes into the development and marketing of a celebrity fragrance? One could compare the energy and cost of a single celebrity fragrance to…well…let’s see…the war in Iraq? Years and years of tireless effort…for what? What I wouldn’t do to be a fly on the wall for any one of these projects from its inception to the official launch event. I Mean…What!? has done piece after piece on celebrity fragrances and now that Katy Perry’s Purr is out there,… Read More »