Designer Profile: David Lerner

Sep 25, 2012Fashion

Love this look.

When Carine Roitfeld’s personal assistant contacted David Lerner requesting several styles of his black leather leggings that she had purchased at Intermix, he knew that he had arrived. His eponymous collection of updated sophisticated basics has become the go-to resource for the sophisticated, confident woman. The other critical moment for David was meeting Anna Wintour in her home for a private dinner in honor of New York Senator Kirsten Gillibrand, David being her guest.

Come on. Fierce, no?

David Lerner started his company four years ago on the eve of the collapse of the global economy. While established brands were downsizing or even going out of business, David, who had just graduated NYU and was always attracted to the fashion industry, raised the required start up funds to get under way and the David Lerner brand was born. The combination of impeccable timing as leggings became the rage, David selected the finest fabrics from Brazil normally used by professional dance companies. The fashion forward styles with zippers, hardware and leather were an instant hit.

He has taken his easy T-shirt dressing to the next level.

Gradually, David began to add categories such a sexy tops that compliment the look of the now staple in every woman’s wardrobe. “Leggings are not a trend because they make women looks sexy and confident, which is why I like what I contribute to this business”, says Lerner. After cultivating over three hundred global retailers David is making his first foray into Collection with a series of looks that parallel what walked down the Spring ’13 runways at Mercedes Benz Fashion Week. “I enjoy testing styles with my stores to see what the reaction will be,” Lerner continues. “Too many untested companies are jumping into the fray of Fashion Week. My plan is to walk… not run down the runway”.

His collection pieces are fantastic.

David Lerner is worn by celebrities such such as Lea Michele, Halle Berry, Christina Aguilera and Miley Cyrus to name a few. They just so happen to purchase the product and have become avid fans. Retailers from Neiman-Marcus to Bergdorf Goodman, and Scoop were among the first to purchase the line and continue to do so. Click to see Look Book.

Love the look with the leather tank top.

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