Suzy Menkes rules.
Well, shut my mouth. Her royal highness Suzy Menkes…who I adore…wrote an article in The International Herald Tribune (a.k.a. The New York Times Style) about how Fashion Films Became the Hottest New Accessories. Well, girl, I said that on December 1, 2009, when I reviewed Tom Ford’s, A Single Man. I just wanted to say that as someone who admires Ms. Menkes, it warms the cockles of my heart to be on her same page. As someone that works within digital and social media paradigm, we recognize the challenge is to seize the moment and enhance all forms of advertising and communication without being too blatantly promotional. The fact remains that content is king. It always has been, but we lost our way over the past few years wth the rise of reality television and youtube, where everyone become a director.
The fashion industry can lead the charge and raise the bar on what we will be seeing and responding to because they have the access and resources to make movies pretty. Let’s just hope not only air heady, too. In the case of Lady Dior, frankly, I’d rather see Marion Cotillard recite a monologue fully clad in Christian Dior…yes, holding the new “IT” bag…rather than some cockadoodle story line (see below). When Hubert de Givenchy chose to dress Audrey Hepburn, that was the perfect blend of fashion and film. The task now is to make beautiful visuals without being too pretentious and ethereal or bla bla about it all.
httpv://www.youtube.com/watch?v=7gmisZlnyRM
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