“I Mean…What?!?” – Abe Gurko

So help me if they cast Tom Hanks as General Petraeus, I will scream. Paula Broadwell could be cast by Diane Lane, since she wishes she were her, and Jill Kelley can be played by Kim Kardashian. Well if the illicit sex fits…… Read More »

What started out as pure innocent fun–rating chicks on college campuses–has mushroom-clouded into a serious business or more accurately, a massive, mishmash of mass-marketing mush. Sprinkle that with a plethora of celebrities spewing pearls of their newly acquired wisdom leaves us with a mosh-pit of “visual white noise”. Our in-boxes are stuffed with promotional opportunities, must-haves, pictures of C-List celebrities wearing Designer X on a red carpet, and news flashes that feature nothing new.… Read More »

The sad truth is that the social media landscape has become overpopulated with social media climbers. What started out as a perfectly communal idea, well, rating chicks on college campuses, but beyond that, keeping in touch with friends and making new ones, has turned into a massive mass marketing mess. Sprinkle that with a slew of celebrities spewing nonsense, and what is happening is something I call “visual white noise”. Facebook and Twitter are dissolving into one long ad roll. There is no doubt that CBS-TV is hoping that Ashton Kutcher will suck up to his millions of Twitter followers,… Read More »

I am sequestered in a three-day digital Master Class called Hyper Island, where all day long we discuss every piece of digital minutia that there is to know about. Or better yet…what we WANT to know about. It seems like the digital universe if chock full of people like me trying their hand at grasping at straws. Sure, there are technical skills required to becoming a programmer, you know, those people who are really great at holding you hostage like terrorists. Well, it’s true. It is as though you give your first born up ever time you ask your programmer… Read More »

All I want to know is whether Tom Ford’s intern had the dress dry-cleaned, or wet cleaned, since Anne Hathaway wore it.… Read More »

Manifesto I Mean…What?!? – Finding Truth and Humor in a World Obsessed With Fashion, Celebrity and Sometimes Politics – is a daily reportage on what’s not quite right in the worlds of fashion, entertainment, politics, celebrities…well…pretty much every category on Earth. The website has become the insider’s go-to resource to get a humorous take on the truth, the Emperor’s New Clothes, celebrity fashion designers, and the other absurdities that plague our pop culture landscape. As a purveyor of pop culture, the great hope is building a community of people who want to be honest, stop being politically correct, say what’s… Read More »

The film, The Social Network has forced Mark Zuckerberg to come out of the shadows, rather, his computer screen. Since then, it seems that Facebook, which I used to like, has evolved quickly into a mass marketing machine. I am accosted with invitations to utter nonsense making my email inbox seem like a spam free zone, which it is not. Gone are the good old days when long-lost eighth grade classmates would stalk me now that that they see I am no longer a fatso however they are. We see Mark Zuckerberg everywhere: Dinners, power meetings with President Obama or… Read More »

How does one maintain relevance in an industry obsessed with youth? Where “one day you are in and ze next day you are out”? In this town you need to know a Roitfeld or be a fashion blogger worthy of a front row seat. As a veteran of the fashion industry, I was challenged with this conundrum. So I revised my business model, focused on social media, developed my own blog, I Mean…What?!? and in turn became part of an extensive network of online media outlets. The viral landscape is hungry for original content so I began to develop fashion… Read More »

With all the recent hub bub about celebrities sitting front row comes a new declaration from Women’s Wear Daily that bloggers are the new celebrities populating Fashion Week. That’s pretty amazing when you consider that just a few short seasons ago, bloggers were like flies to publicists, annoyingly buzzing around their heads trying to get access to the shows. There must be plenty of PR girls (bitches) cringing when they think back to how rudely they treated them, and now, they have to roll out the red carpet and cow tow. Just deserts. Though I Mean…What?!? was not mentioned in… Read More »

I Mean… What?!?  has always been committed to finding truth and humor in a world obsessed with fashion, celebrity and politics. The website has become the insider’s go-to resource to get a humorous take on the truth about the Emperor’s New Clothes, celebrity fashion designers, and the other absurdities that plague our pop culture landscape. As a purveyor of pop culture, the great hope is building a community of people who want to be honest, stop being politically correct, say what’s really on their mind. About ABE When Abe Gurko packed his bags and moved from New York City to… Read More »