“I Mean…What?!?” – Abe Gurko

Call me Frito-Lays. Call my sister Hershey’s. Call yourself Dell. Get the drift? In this age of globalization, internet marketing, reality television, and corporate takeovers we are all becoming a brand…one by one. No longer are we allowed to just flourish, we must apply the rules of corporate market-speak to every aspect of our lives. It’s tragic, really, because now you don’t know what is real and what is pre-fabricated to seem real. Don’t get me wrong, if I Mean…What?!? has to apply these rules of engagement in order to move forward towards monetization (did I just use that…HELP!) then, trust me, I will be talking-pointing myself into a frenzy. And plan on seeing two pony-tail bitches in black dresses holding clipboards standing in from of my apartment door. Though part of me wishes that we could just plod along in obscurity and thrive…but…nahh.

Today’s The New York Times Style section talks about the phenomenon of mommy blogs. I think it’s great that there is a live community of otherwise viral mommies that get together and share valuable information. These meetings help the growing throng of at home mommies learn how to generate revenue doing what they love best…being at home…being a mommy. But my fear is when some of these mommies take their marketing tools too seriously and take on the holier than thou attitude, similar to the bitch in the workplace, then all hell will break loose. I pity the children of that mommy blogger as they will systematically drive those kids nuts, between driving them to endless activities. Meals will become meetings, activities will be reviewed and the pressure applied to these kids regarding school aptitude will be scrutinized and hence, will turn many of them into drug addicts. There are pros and cons to everything. Revenue = Pro. Insanity = Con.