“I Mean…What?!?” – Abe Gurko

With  MTV’s Jersey Shore stealing the spotlight on retard, it is with great regret that, once again, the state that I hail from is the brunt of a bad joke. It is inescapable. With every decade comes a slew of negative references to New Jersey. It has been a challenge (to say the least) when people ask, “Where are you from?” since moving into Manhattan. My knee jerk reaction has always been to say, “From here”. When pressed, I would mumble and walk away.” You would never know it, but I am proud to be a Jersey boy, just not… Read More »

Of Rachel Zoe and Snooki can be in the same sentence when we are talking about style, I have only one question, “Is the end of the world nigh?” … Read More »

There are more Fashion Weeks than friggen Starbucks. I can’t get into a soliloquy here because you know how I feel about bastardizing anything, coffee or fashion. The latest claim is from Essex, England, knows as the Jersey Shore of the UK. Just look at these people who think they are all that and a bag of chips and you tell me I am not 100% right when I say that these kinds of scenarios need to not go unpunished.… Read More »

Please take 3 minutes of your precious time to watch this video. It is beyond touching and I beg you to consider the message and share this link.… Read More »

Q. What is the meaning of hypocrisy? A. The pretense of having some desirable or publicly approved attitude. FACT: You cannot walk around trashing Miley Cyrus for doing a lap dance with an old queen like Adam Shankman and consider the new Miss USA marketing campaign a good idea. FACT: You cannot watch Jersey Shore and think it is hilarious, anxiously waiting Season Two, then judge Miley Cyrus for being too young to be sexy. FACT: You cannot be a self-righteous Tea Bagger (Sarah Palin) with a daughter that just so happens to be a teenage mother out of wedlock.… Read More »

I have worked with cool denim brands over the years. Was intimately involved in the launch of the “Baggie Jean” for Sasson, not to mention the iconic “Ooh La La Sasson” campaign in the 70’s. For the past five years have raised the profile of Amsterdam-based G-STAR here in the United States through strategic partnerships and events. This background gives me the right to be in shock and awe after reading that Schnooki, I mean… Snooki is licensing jeans, among 50 or so other categories. Snooki Jeans? Really? First of all Google Snooki – Images and see for yourself, SHE… Read More »

  Yes, I am going to take full credit for Abercrombie & Fitch‘s recent move to pay off The Situation in order to have him cease and desist from wearing A & F crap. Yesterday, The Situation was prominently featured on The Not Best Dressed List besides which, I Mean What has done endless coverage of the Jersey Shore, from seasonal reviews to lamenting on how the popularity of this ilk proves that the end of the world is nigh. While I was writing this, Women’s Wear Daily reported that A&F reported a 64% gain in net revenue this quarter,… Read More »

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I did a piece on Bullying last year, around the time I was on the committee for Stomp Out Bullying. Seems like this conversation will never end so I am hereby reissuing it below. As someone who was bullied, it is my responsibility to continue to speak out against it. In regards to the Tracy Morgan flap, who surely spoke like a douche bag, he also happened to crack a hilarious joke. One of my saving graces during my bullying years was my ability to laugh in the face of danger. Humor is a great weapon against bullies. Bullies are… Read More »

Sammi ‘Sweetheart’ Giancola is launching a capsule collection of jewelry on the heels of her signature fragrance, Dangerous. The Jersey Shore cast has marketed themselves to death, case in point, Snooki, who has 50 licensees of products ranging from bunny slippers to pocketbooks. I call Snooki the Pierre Cardin of New Jersey. Anyhoo, the limited edition collection of Sammi Sweetheart crap is priced from $15 to $45.… Read More »