“I Mean…What?!?” – Abe Gurko

St. John, is that brand of women’s clothing that for years used Kelly Gray, the daughter of the company’s owners (nepotism much?) in their advertising. One day, they finally realized that Kelly was a total yikes for the brand, so they hired Angelina Jolie in an effort to reposition the brand…which worked-ish. Now, the big news is that St. John has bagged Angelina Jolie and replaced her with Karen Elson. See below. “We wanted to make a clean break from actresses and steer away from blonds and cleanse the palette,” said CEO Glenn McMahon. So I guess Karen Elson, iconic… Read More »