“I Mean…What?!?” – Abe Gurko

Something strange is happening in the denim business that’s affecting my desire to even wear jeans. Denim is so over-exposed that it’s begun to lose its fresh, fashionable appeal. A tight-fitting pair of jeans has — and always will — look very sexy on the right butt. But lately, more people than not are:

A. Not very sexy.
B. Wearing an unflattering cut.
C. Sporting a tragic wash reminiscent of the ’80s, worn by Guidos and Guidettes and making it all wrong… again.… Read More »

I have worked with cool denim brands over the years. Was intimately involved in the launch of the “Baggie Jean” for Sasson, not to mention the iconic “Ooh La La Sasson” campaign in the 70’s. For the past five years have raised the profile of Amsterdam-based G-STAR here in the United States through strategic partnerships and events. This background gives me the right to be in shock and awe after reading that Schnooki, I mean… Snooki is licensing jeans, among 50 or so other categories. Snooki Jeans? Really? First of all Google Snooki – Images and see for yourself, SHE… Read More »

There are very few times that one gets to relive their past, that is unless you are Shirley Maclaine. Last night, Studio 54 had a one night only reunion of sorts. Actually, it was a promotion for the new Sirius Radio Station with the same name but let’s not split hairs here. Let’s just say that last night was a reboot of my youth when I was one of the original club kids at Studio 54. Having been a guest on the Studio 54 radio show with hosts Marc Beneke and Myra Scheer, I was looking so forward to the… Read More »