“I Mean…What?!?” – Abe Gurko

How does one maintain relevance in an industry obsessed with youth? Where “one day you are in and ze next day you are out”? In this town you need to know a Roitfeld or be a fashion blogger worthy of a front row seat. As a veteran of the fashion industry, I was challenged with this conundrum. So I revised my business model, focused on social media, developed my own blog, I Mean…What?!? and in turn became part of an extensive network of online media outlets. The viral landscape is hungry for original content so I began to develop fashion… Read More »

httpv://www.youtube.com/watch?v=TI2_41aFXxc Produced by Image Loading for IMW-TV… Read More »

httpv://www.youtube.com/watch?v=TI2_41aFXxc FOR IMMEDIATE RELEASE—- New York, New York (September 9, 2010) – Dan Black, Paris-based, electro-pop singer with Universal Music and current two time VMA nominee, was chosen to film a fashion/music video for designer Paul La Fontaine. The new menswear collection launched this week in New York features updated traditional separates. Producer, Abe Gurko selected Dan Black to be featured in the video “is not a commercial nor an artwork nor a fashion shoot nor a music video, but a hybrid of all four — an exercise in content creation that is designed to summon up that most elusive… Read More »

It is not often that I toot my own horn about the work work that I do for ABE NYC, INC. But every so often, there comes a serendipitous moment where the stars align and the pieces of the fashion puzzle come together in perfect harmony. And speaking of harmony, please click on the image and read the piece in today’s Time.com about my current project with Dan Black and Paul La Fontaine. Will be finishing the edit and posting the video this week. Please stay tuned.… Read More »

httpv://www.youtube.com/watch?v=TI2_41aFXxc Produced by Image Loading for IMW-TV… Read More »