Girl, this is gonna be fierce.
Carine Roitfeld and Anna Wintour in the pre-fashion advertising war days. Let’s get ready to rumble! ‘Cause now the competition is going to get really fierce between Harper’s BAZAAR and Vogue. The war of the fashion glossies is on. And although Anna Wintour is sure to act like it’s business as usual, “No big whoop”, I am sure the backroom arm twisting for advertisers and editorial is about to get really sick. Meanwhile, I just hope Glenda Bailey, love her, is OK with all this. Though she doesn’t seem to be all that ego driven. She is quite lovely and chill. But poor W Magazine. Will Stefano Tonchi be left out in the cold on this one? Unless of course Conde Nast decides to use W as an added value placement opportunity for those Vogue addies. You know, advertise in Vogue and for every additional page you do with us versus Harper’s Bazaar, we will throw you a W bone. Anyway you slice it, the dish is huge… to the fashionista audience anyway. Most people on Earth won’t give a clahoon.
How this is going to impact CR Fashion Book or whatever the hell that magazine is called? Only time will tell if Hearst is obligated to do a couple issues a year and let that be the Hearst answer to W. But damn, Carine Roitfeld leaving Paris Vogue was like the best thing she did besides inventing ONLY wearing all black at all times. Which, by the way, duh, did you see my piece in The Huffington Post last week?
Here’s the actual dish from Hearst:
International Style Icon Carine Roitfeld Will Produce Limited Series of Fashion Stories To Run Across Worldwide Editions
Carine Roitfeld has joined forces with Harper’s BAZAAR internationally as global fashion director, it was announced today by David Carey, president, Hearst Magazines, and Duncan Edwards, president and CEO, Hearst Magazines International. Roitfeld will collaborate with Stephen Gan, creative director of Harper’s BAZAAR U.S., on several stories a year starting in the March 2013 issues of all 26 international editions of BAZAAR, which have a combined audience of more than 11.3 million worldwide. The special project may include covers of many of BAZAAR’s international editions.
Roitfeld, who has recently published the first edition of her new magazine CR Fashion Book, will give her own unique take on the key fashion trends each season. “I am thrilled to be contributing to BAZAAR, a brand with a rich history of creativity,” said Roitfeld. Roitfeld will continue to work on her various other projects including her newly launched biannual, CR Fashion Book. (Reallah, see above.)
