Some girls have all the luck, like being born into a cool family, being the kind of beautiful that gives you the opportunity to model, work as an actress, experience motherhood…all the things that I would like to be and do when I grow up. Liv Tyler is one of those girls. Today, Women’s Wear Daily reports that G-STAR, the Dutch denim brand is working with her on their upcoming Spring ’10 advertising campaign. Great choice you guys. As G-STAR expands their presence in the United States, using Liv was a strategic, aspirational choice of talent because she has a great reputation, is not a tabloid darling, does not get arrested for driving drunk nor does she walk around without panties at tacky, Los Angeles night clubs. No, she is a bi-coastal single mom, a known sweetheart and friend to tabloid sweeties like Kate Hudson.
When Shubhankar Ray, G-Star Creative Brand Director, was asked why Liv Tyler, he said, “She’s a strong, beautiful and independent woman. We believe that Liv has a level of sensuality and this is very important for how we want to position G-Star within the women’s context.” The campaign, photographed by Anton Corbijn, will hit the magazines next month.
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