“I Mean…What?!?” – Abe Gurko

What do Selma Blair, Christina Ricci, Kelly Rowland, Sean Lennon, Robin Thicke, Charlotte Kemp Muhl, Helena Christensen, Miike Snow, DJ Cassidy, Ali Hewson, Harley Viera Newton, Mia Morretti have in common? Fashion’s Night Out in the Meatpacking District, which we have sub-named…Fashion Lives Downtown.

Say what you want about Fashion’s Night Out, that Anna is only doing this for Vogue, or that Jews in Borough Park are mortified because it falls on Rosh Hashanah, or that this is about drinking and not shopping, but Fashion’s Night Out is like The (Fabulous) Blob and literally engulfing all of Manhattan. Yes, I know, it has spread to other cities as well…but let’s face it….NYC is where it’s at. Fashion’s Night Out has taken on a life of its own and we have organized a ferocious set of events and activities throughout the Meatpacking District that are simply off the hook. See below the complete list of activities. Also, please note, that I MEAN…WHAT?!? will be handing out Fotzy Balloons that evening as well…no..seriously….actual balloons that say FOTZY.

The Fashion Lives Downtown…The Skinny

The Meatpacking District Initiative is launching FASHION LIVES DOWNTOWN—a series of events celebrating the core business throughout the district – presented by Moët Hennessey USA, the luxury wine and spirits importer whose office is located in the Meatpacking District.  During the evening, guests will enjoy cocktails from Belvedere Vodka and bubbly libations from Veuve Clicquot and Moët & Chandon. The Meatpacking District embraces the exciting collaboration between MAC Cosmetics and Milk Studios in its third season. M·A·C & Milk is about evolving the New York Fashion Week experience in innovative and inspiring new directions.

Where to Go…

–25 Park, 805 Washington Street. Stop by 25 Park for a styling event hosted by fashion stylist Robert Verdi and fashion designer Robin Brouillette. Event and cocktails from 8-11pm. @25Park

–ADAM, 678 Hudson Street. Free makeovers from Space NK, music by DJ Phresh, and sparkling wine by Chandon Sparkling. Enter to win a pair of tickets to their September fashion show and $500 gift cards. From 8pm – 10pm. @adamlippes

–Alexander McQueen, 417 West 14th Street. Celebrity hosted event, with cocktails and DJ. Raffling off the Union Jack clutch!

–Anthropologie, 75 Ninth Avenue in Chelsea Market. First 100 guests receive a free tote bag sketched by renowned landscape artist Jim Denevan who is also creating an outdoor piece. A documentary by Meredith Danluck will be previewed as well. @Anthropologie

–Armando Corral Salon, 12 Little West 12th Street. Cocktails, music, and complimentary blowouts.

–Buckler, 13 Gansevoort Street. Featuring items from their September fashion show, complimentary cocktails, and a DJ until 9pm. @Andrew_Buckler

–Calypso St. Barth’s, 654 Hudson Street. Screening of Fall 2010 short film titled “l’histoire d’amour” starring Alicia Rountree. Enjoy shopping incentives and dance to sets by Scratch DJ’s finest. Champagne courtesy of Veuve Clicquot. @CalypsoStBarth

–Carlos Miele, 408 West 14th Street. Brazilian cocktails, music from 7-9pm and a designer appearance from 7-8pm.

–Catherine Malandrino, 652 Hudson Street. All guests receive an exclusive FNO Eco Tote designed by Catherine while enjoying a Rock & Roll presentation and live DJ. Enter to win a raffle for a $1,000 Gift Card – no purchase necessary. Complimentary Moet & Chandon, and check-in with Foursquare to receive a $50 gift certificate. @MalandrinoBuzz

–Charles Nolan, 30 Gansevoort Street. Join Charles and Andy, Vanity Fair’s Marie Brenner and New York’s own nightlife legend Kenny Kenny for an Indian celebration. Enjoy tastes of India and a peppery pomegranate cocktail and check-in on Foursquare to receive a complimentary gift. @Charles_Nolan

–Christian Louboutin, 59 Horatio Street. Special orders taken one night only for a personalized tote at this La Carrosse Noir themed event. Champagne courtesy of Veuve Clicquot. @LouboutinWorld

–Crangi Family Project, 9 Ninth Avenue Philip Crangi and Costello Tagliapietra are teaming up for live oyster shucking and the unveiling of specialty items including a Giles & Brother by Philip Crangi Oyster Necklace and custom-made Costello Tagliapietra aprons, plus 25% off all inventory. Check-in on Foursquare for a complimentary oyster. @gilesandbrother

–Darling NY, 1 Horatio Street. Serving in-store cocktails and 15% off any purchase. Darling NY will be featuring Caroline Hedaya’s FW10 line. @DarlingNYC

–DDC LAB, 427 West 14th Street. Drinks, shopping and entertainment with DJ Goumba Johnny and actor Vincent Piazza (HBO’s Boardwalk Empire). Enter hourly to win gift certificates, meet designer Roberto Crivello and enjoy DDC LAB punch. Spend more than $500 and receive a DDC LAB backpack filled with gifts and check-in on Foursquare to receive a $25 gift certificate. @DDCLAB

–Diane von Furstenberg, 440 West 14th Street. Experience an interactive fashion playground in the The DVF and HP Experience Lounge. Hosted by Refinery29. com, the ‘Fall Favorites’ photo booth features DVF items curated by Refinery29. com editors. Print, post or stream photos. Touch screens featuring up-to-the- minute FNO news from around the globe. Champagne courtesy of Moet & Chandon. @InsideDVF

–Earnest Sewn, 821 Washington Street. Enjoy 25% off of denim, a gift with any denim purchase and cocktails courtesy of Belvedere. @earnestsewn

–Elizabeth Charles, 639 1/2 Hudson Street. Cocktails and a live performance by Chairlift. Jen Kao, Nellie Partow, and the designers of Preen, Lady Grey, and Wayne Lee presenting Fall collections. @MsCharles

–Generra, 823 Washington Street. “Freshen Up” at Generra’s Tic Tac’s Freshness Bar and play “Guess the Number of Tic Tac’s” for a chance to win a $2000 Generra shopping spree, no purchase necessary. Until 10pm.

-Heller Gallery, 420 West 14th Street. Curators of The Post-Glass Video Festival will be present for its opening night, featuring artist Anjali Srinivasan wearing a gown made of blown glass mirror.

–Helmut Lang, 819 Washington Street. Explore the world of Helmut Lang with Creative Directors Nicole & Michael Colovos, along with DJ Harley Viera Newton, a photolab presented by Cobrasnake, spirits provided by Glenmorangie and poured by East Village’s Death & Company and bites catered via Rickshaw’s Dumpling Truck. @HELMUTLANG

–Hugo Boss, 401 West 14th Street. Hosting an acoustic set by Grammy award winning artist Robin Thicke, and serving champagne courtesy of Moet & Chandon. @HUGOBOSS

–Iris Shoes, 827 Washington Street. Preview the Fall/Winter 2010 Collection of designer shoes and donate to ACRIA – The AIDS Community Research Initiative Of America by purchasing a cup of gelato or a panini provided by Sant Ambroeus.

–Jean Shop, 435 West 14th Street. Come in and custom finish a pair of jeans. Featuring trunk shows for Poor Cat jewelry and Hackett of London eyewear, and a raffle for an exclusive charm. Tequila tasting and live DJ. @jeanshop

–Jeffrey New York, 449 West 14th Street. Appearances by L’Wren Scott, Jason Wu, Nicholas Kirkwood, Monique Pean and Christina Ricci. Denim event hosted by designers of Current Elliott and menswear trunk show hosted by designer Devon Scott. Limited edition messenger bags by Proenza Schuler available for $250. Enjoy champagne courtesy of Moet & Chandon.

–Jussara Lee, 11 Little West 12th Street. Unveiling of her ready to wear Fall/Winter Collection for men and women. Pao de queijo and caipirinhas from Brazilian restaurant Casa will be served. 6 – 9pm.

–La Perla, 425 West 14th Street. Enjoy wine and chocolates until 10pm. @LaPerlaLingerie

–La Smooch. A leopard print roving luxury boutique filled with amazing goods and accessories from around the world. The “ultimate walk- in closet on wheels” will be parked at the corner of Ninth Avenue and 14th Street, outside of Dos Caminos. @lasmooch

–Massimo Bizzochi,433 West 14th Street. Meet Designer Paul Carroll while previewing his fall collection, enjoy a shopping discount on all full-priced items. @massbizz

–Matthew Williamson, 415 West 14th Street. Enter to win a luxurious shopping spree, browse the latest collections and enjoy specialty cocktails provided by Belvedere Pink Grapefruit.

–Maybelline New York,13th Street and 9th Avenue. Be among the first 50 to arrive and receive a limited edition Maybelline makeup bag by fashion designer Michael Angel. Get made- over by a top Maybelline artist and “strut your stuff”down a catwalk for a chance to win a year’s supply of Maybelline makeup. Spokesmodels Emily DiDonato, Jessica White & Lisalla Montenegro will be on hand to judge this “Sensational Strut.” Spokesmodel Charlotte Kemp Muhl & Sean Lennon will perform a DJ set from 8PM-10PM. @MNYInsider

–Michael Angelo’s Wonderland Beauty Parlor, 418 West 13th Street. Celebrate the arrival of 100% vegan and cruelty-free Obsessive Compulsive Cosmetics. Be the first to own limited edition Fall 2010 Loose Colour Concentrates, Nail Lacquers and cult favorite Lip Tars at Wonderland. Meet David Klasfeld, the creator of OCC, along with celebrity makeup artist Andrew Sotomayor and the OCC airbrush team who will glamorize guests on a first- come-first-served basis. Specialty cocktails by Belvedere 1X. @mr_wonderland

–Moschino, 401 West 14th Street. Host Kelly Rowland is performing new tracks from her upcoming album, Rose Colored Glasses. Guests will enter Moschino’s fantasy world of surrealism by having their photo snapped inside a giant Moschino handbag.

–Oakley, 50 Ninth Avenue. Stop by Oakley’s new MPD store featuring an in-store DJ from 6-9pm. @oakley

–Paige Premium Denim, 869 Washington Street. Meet Paige Denim Designer and Creative Director Paige Adams-Geller until 7:30pm! Get tips on denim trends while enjoying sweets and specialty cocktails from Belvedere. Paige will be raffling off items every hour and Mintbox members receive an exclusive gift with purchase. @PaigeDenim

–Poleci, 32 Gansevoort Street. Serving champagne, hosting an in-store DJ and a raffle for $500 off of full price merchandise, no purchase necessary. 10% off all merchandise for Fashion’s Night Out only. @POLECI_NY

–Ports 1961, 3 Ninth Avenue. Running SS11 fashion show footage in their window with mannequins styled in pieces from the show. Also, featuring the Ports 1961 FNO collection. @Ports1961

–Rubin Chapelle, 410 West 14th Street. Designer appearances of Sonja Rubin and Kip Chapelle between 8-9PM.

–Scoop Stores, 873 Washington Street. Scoop NYC and EDUN have partnered up to treat you to an evening in honor of Africa. Meet Ali Hewson at the EDUN pop-up shop. Jaleel Bunton from TV on the Radio to spin and a performance by South Africa’s BLK JKS. Enjoy specialty cocktails mixed with Belvedere vodka.The first 100 EDUN shoppers receive a free gift and the Van Leeuwen Ice Cream Truck will give free scoops to the first 200 Scoop shoppers. @SCOOPNYC

–Stella McCartney, 429 West 14th Street. Join host Selma Blair and pick up a signed FNO T-shirt. See work by Helena Christensen for sale to benefit the Chernobyl Children’s Project International. Surprise musical performance and champagne courtesy of Veuve Clicquot. Event from 7-11pm. @StellaMcCartney

–Tela Design Studio, 31 Little West 12th Street. Tela Design Studio holds the first annual “Backstage at Tela” event with an interactive behind-the-scenes peek of Spring hair trends, forecasted by Philip Pelusi and Creative Director Jeffrey Reitz. Enjoy wine, cheese, and live music.

–Theory, 38 Gansevoort Street. Debut of Theory Fashion Insider: The Remix, featuring a live DJ set by Andrew Wyatt, a founding member and the lead vocalist of Swedish/American trio Miike Snow, and a video “mash up” by artist Philip Ashley. Theory Fashion Insider stylists will be on hand to remix shoppers’fall looks. Specialty cocktails provided by Belvedere vodka. @theory__

–Tory Burch, 38 Little West 12th Street. Join Tory Burch at the second FNO block party at her Meatpacking Boutique. DJ Cassidy spinning, Shake Shack serving BBQ. A limited edition tote bag inspired from the Fall 2010 collection will be given to every customer who makes a purchase of $100 or more. @toryburch

–Tracy Reese, 641 Hudson Street Tracy hosts a dance-a-thon, inviting guests to compete and show-off their best dance moves to different musical genres. Guest DJ Rajni Jacques of Nylon will spin as the audience judges and prizes are given to the best dancers. Also, shop the night away while enjoying complimentary manicure by Sally Hansen. @tracy_reese

–Trina Turk, 67 Gansevoort Street. Guest appearance by Trina Turk. Pick up an official FNO t-shirt – sales to benefit the New York City AIDS fund. Enjoy refreshments and enter to win a raffle.

–Vince, 833 Washington Street. Performances by acclaimed DJ Mia Moretti and pop-rock violinist Caitlin Moe. Refreshments will be served.

–Y-3, 317 West 13th Street. Enjoy refreshments while viewing our newly arrived Fall/Winter exclusives from 7-9pm.

–Yigal Azrouel, 408 West 14th Street. Collaborating with contemporary artist Megan Marrin. From 7-9PM guests enjoy wine, and sets by DJ Sam French.

–Zero + Mara Cornejo, 807 Greenwich Street. An exhibition of photographer Mark Borthwicks photographs, free gift bags from Shideido Make Up, music and cocktails poured by the Zero staff. Enter to win a Raffle for tickets to the SS11 Fashion Show.

–American Express ZYNC ZONE with Style Pack partner Gilt Groupe, Little West 12th Street and 9th Avenue. American Express Zync Card presents makeup touch-ups, style tips from industry experts, a photo-booth and lounge area complete with DJ. Enjoy it all in Gansevoort Plaza, in the heart of the MPD.

–AriZona RESCUE Water Refueling Station, 14th Street and Ninth Avenue. When you get lost in the wilds of New York Fashion Week, Refresh and rehydrate with AriZona RESCUE Water from 6-11pm.