“I Mean…What?!?” – Abe Gurko

Here’s what’s missing from the Fashion’s Night Out PSA…PEOPLE…real people! People like the people that are being courted to come out in droves to spend, spend, spend. Now, if you wanted to engage people like me, with expendable income, discerning taste and a huge supporter of the fashion industry, then you might not have shoved the obvious “celebrities” or rather “fashion celebrities”, in our faces. All those people damn well want you to come out and shop…they are white knuckling through this economic retail crisis. A better, more sophisticated idea would have been use The Sartorialist as a model for… Read More »

Has your end-of-summer stomach ache started yet? Surely, you know that feeling. It started when we were kids, that huge knot in your tummy that makes you double over in physical and mental pain. The first time you experienced it was the night before starting school after a joyous, carefree summer. It hurt so bad, you pleaded with your mother to not go to school the next day. It never worked. That end-of-summer stomach ache hits like a ton of bricks, no matter how old we get. There is an I Mean..What?!? Remedy. It’s called Laughter WHILE Shopping. But you… Read More »

Ahhh, The Sunday New York Times Style section. My secured ticket to an I Mean…What?!? And it rarely disappoints these days. No matter how lame some of the articles in The Times Style (remember, this an oxymoron) can be, I will never stop reading it because the Sunday Times is everyone who’s anyone’s ritual. And now with these commentaries, it’s my new, improved ritual.… Read More »

There are so many maroons that capture the media’s attention and become overnight sensations. And when I say sensations, I don’t mean they are sensational by any means. “Sensation” is a homonym, and has more than one meaning. So when you see a picture of  Spencer Pratt and Heidi Montag, who are media sensations, for some ungodly reason, it’s not a stimulation of the senses (as per the dictionary), it is more like a weird anomaly. OK, class, let’s skip the English pop quiz and move on. My point is: how on Earth do so many nobodies become somebodies? Why… Read More »

Styled To Rock is styled to fail.… Read More »

Happy New Year! I am still down in Tulum having Internet issues coupled with a hangover so all I can do is re-post this entry from two years ago about the Mayans and their nonsense about the end of the world. Just so happens that I am in spitting distance of the Mayan Ruins and am going to take this nonsensical conversation up with the Gods directly tomorrow, after I finish nursing this hangover. … Read More »

Just when you thought it was safe to come out from under the falling dead celebrity fashion collections—I mean where is Zooey Deschanel‘s crap, Katie Homes’ nonsense and Sarah Jessica Parker for Halston—comes the worst bit of fashion news yet. Gossip Girl, that Shakespearean television show is getting its own fashion collection. Yes, this is true. Now we will have to live through the painful process of extensive cross-marketing between retailers and a list of television shows-turned-fashion designers. I cannot wait to see what Fox, CBS, NBC, ABC and Bravo have in store for us. As you may know, the… Read More »

  Yes, I am going to take full credit for Abercrombie & Fitch‘s recent move to pay off The Situation in order to have him cease and desist from wearing A & F crap. Yesterday, The Situation was prominently featured on The Not Best Dressed List besides which, I Mean What has done endless coverage of the Jersey Shore, from seasonal reviews to lamenting on how the popularity of this ilk proves that the end of the world is nigh. While I was writing this, Women’s Wear Daily reported that A&F reported a 64% gain in net revenue this quarter,… Read More »

And finally, watch this touching Gorillas in the Mist-like tidbit from deep in the jungles of Africa. Sob central… httpv://www.youtube.com/watch?v=FZ-bJFVJ2P0&feature=player_embedded… Read More »

The celebrity-turned designer situation has turned into a real situation and I don’t mean that “The Situation” situation, but a real situation that brings new meaning to the word situation. I just read that CAA, Creative Artists Agency, the powerhouse talent firm in Los Angeles, has jumped into the fray of the schmatta business.  Women’s Wear Daily reports today that CAA is buying into J Brand Jeans, that hot denim brand that probably grew too fast for its own britches. Since every celebrity is designing their own line of clothing or accessories, and celebrity capsule collections are falling off trees,… Read More »