“I Mean…What?!?” – Abe Gurko

I Mean…What?!? offers non-traditional digital advertising and social media activations. We prefer to establish creative partnerships and develop spirited, engaging content through our unique editorial point-of-view.  A partnership with I Mean…What?!? offers targeted exposure to our extensive readership of media, industry-insiders and other influencers to extend your reach and strengthen your brand’s perception in the marketplace. Opportunities Include: Custom content developed in collaboration with your brand so you can control your message (View sample). IMW-Video co-produced original video content (View samples). Brand-exclusive banner advertising on IMW (300×600 and/or 300×250 units; see right side of page). Email take-over of our monthly… Read More »

Boy, am I glad I am not a socialite or one of these ladies-who-lunch that have to wear Haute Couture in order to justify my existence. Pawing through the images from this week’s 2010 Spring Couture shows, it is hard to understand why some of these designers even bother. Naturally, there are choices galore at Chanel, Armani Prive, Christian Dior and even Stephane Rolland (major improvement this outing, click for last season’s yikes). You really have to be uber-fabulous and have even more uber-fabulous places to go in order to justify some of these eccentric pieces of art to frolic… Read More »

It really is a shame that dogs have gotten a bad rap because of the basic human need to name-call. What is more amazing than your dog? Nothing. The expression, “It’s a dog’s life” refers to the easy, pressure-free existence that our pampered dogs live. Laying, stretching, nibbling, laying, stretching, nibbling. They are plenty busy. But then, somewhere along the line, people started referring to other humans as dogs and not in a good way. How did that happen? If I was a dog, a real one, I would be pissed. Women call men dogs for looking at other women,… Read More »

Yes, there is a definite shift in the air since Spring, when nelly, prissy, fembots ruled the men’s runways. There is a butcher tone overall, but Lord knows not exclusively, as that would render me out of business. Surprisingly, Junya Wantanabe, Viktor and Rolf, and even Gaspard Yurkievich all had smart showings. It’s not like I am disappointed that I can’t find what to poke fun at, I would frankly rather not have ever started this Manzie business. I am a bit Pollyanna in that I want every designer to do well. Rather than leave a hole for yet another… Read More »

Oh man. Will the celebrity-turned-designer cycle ever stop? Or at least slow down? Everyday this week, Women’s Wear Daily has reported YET another celebrity-designer collaboration, which is beginning to make my skin crawl. Must every actress try her hand at designing (and I use that term loosely here) a capsule collection? The only capsule I am interested is one that can be washed down with fluids and alter my reality. But the new reality world of celebrity designers is like living in Bizarro World. We now have Sarah Jessica Parker heading up the Halston legacy (click link for yesterday’s IMW… Read More »

Everywhere I turned today, there was some visual or written reference to Mad Men, and how it has “changed” fashion. Look, I know how dire things are at retail, but please, that story seems week to me. I am sure that Mad Men is impacting the editorial landscape, which in turn, some people’s fashion  choices. Style is definitely created by the few and worn by the many. Cases in point: Kurt Cobain made “The Grunge Look” a household word and Marlon Brando and James Dean gave new meaning to the white T-shirt, while the Rat Pack, the original mad men…and… Read More »

The Story of the Week in Women’s Wear Daily is about the beauty brand MARK selling their wares via Facebook. Do you really want to add another layer to your already meaningless visit to Facebook? Precious time that does not include reconnecting with your 8th grade friends…those who have gained all sorts of weight and are stuck in Podunk, reaching out to you for those last vestiges of a life? I didn’t think so. Look, I could be proven totally wrong here, but I am not convinced that Facebook is the place to shop. Not for me anyway. Facebook is… Read More »

Yesterday, I Mean…What?!? shared the cover art for the upcoming issue of MUSE, the Fashionart Magazine from Milan shot by Yu Tsai, featuring Lindsay Lohan. You’d think by the the comments all over the internet that we did something malicious. You know, like the Bitches of Eastwick coming out of the woodwork, claiming that we had sex with Tiger Woods, (I’m breching at the thought, but would happily take the million bucks). Or sneaking into the White House illegally like Michaele and Tareq Salahi the desperadoes du jour. Or perhaps like Courtney (more facial fillers now) Love, accusing Britney Spears‘… Read More »

Ahhh, the journey of one person’s struggle to become a celebrity. How many of these situations have we watched unfold in front of our eyes. Lost count? I sure have. But I’d like to stop and discuss a few of these people who have hit the airwaves with a thunderous boom and share my perspective. Today’s article in The New York Times Style section about Jesus Luz, Madonna’s boyfriend, is a searing, riveting tale of how one poor, little boy in Brazil made his way to the top of the New York City heap, complete with publicist. Grab your hankies.… Read More »

All the News About Nobodies That’s Fit to Print. This surely has become one of my favorite I Mean What?!? entries. The phenomenon that is “People in the News” has been so watered down, that we are now desensitized to actual news about people that are really interesting. Anyway, I’ve explained The Nobody News countless times. It’s just a fact of life that the fast lane is so crowded with wanna be’s.… Read More »