“I Mean…What?!?” – Abe Gurko

There is not much to say. This Not Best Dressed List has become a staple in the I Mean…What?!? universe and shall stay in place forever. Why? Because so many fashionistas are clueless. Or just not brilliant. Words speak volumes, but pictures tell the story. Without any further ado, here are this year’s entries onto The CFDA NOT Best Dressed List for your perusal. Follow us on Twitter or Like Us on Facebook.… Read More »

There is a new beauty on the horizon and G-STAR’s got her. Gemma Arterton, who has starred in such blockbusters as Prince of Persia, Quantum of Solace and Clash of the Titans (that’s a lot of of’s) will replace Liv Tyler as the campaign model for the Spring/Summer G-Star Raw campaign. I mean…how beautiful is she? My friend toured with Gemma on the Prince of Persia junket and said she is so lovely, down to Earth and sweet. That’s especially nice to hear when you know how certain “actress-types” can act like swans get when they get a whiff of… Read More »

OK Kiddies…I Mean…What?!? is having our first Twitter Promotion. And it is quite a groovy prize indeed. Follow I MEAN…WHAT?!? on Twitter and retweet the message below and you will be entered to win a cool, G-STAR outfit. I just entered to win a G-Star Raw outfit from @Imeanwhat. More details here: http://bit.ly/IMWcontest #IMWGstar… Read More »

Met Liv at the recent G-STAR show with her mom. They are the cutest. They sat front row and were totally accessible. Guess that makes her the best kind of spokesperson for the brand. Sure wish I could have been at the opening of the G-STAR Pop-Up Gallery, but I will settle for chillin’ by the pool in East Hampton…far from the madding crowd. Happy Memorial Day.… Read More »

Some girls have all the luck, like being born into a cool family, being the kind of beautiful that gives you the opportunity to model, work as an actress, experience motherhood…all the things that I would like to be and do when I grow up. Liv Tyler is one of those girls. Today, Women’s Wear Daily reports that G-STAR, the Dutch denim brand is working with her on their upcoming Spring ’10 advertising campaign. Great choice you guys. As G-STAR expands their presence in the United States, using Liv was a strategic, aspirational choice of talent because she has a… Read More »