“I Mean…What?!?” – Abe Gurko

Let’s face it, celebrity fragrances are here to stay and the field is getting more competitive as the seconds tick. Kanye West is coming out with one as is Madonna, the world’s greatest marketing expert. Naturally, Lady Gaga can’t miss a day without doing something media savvy, so get ready to smell like Le Hint de Gaga Schtunk. Rumor has it that a Nicki Minaj scent is in the pipeline and betcha my bottom dollar that some Real Housewife is seriously contemplating her options. HSN, here she comes. Hey, if Tovah Borgnine (yes, Ernest Borgnine’s wife) can do it successfully,… Read More »

NEW ALERT: SAMMI “SWEETHEART” JUST LAUNCHED A JEWELRY LINE. You know that I was not letting this ditty go by unnoticed. Sammi “Sweetheart” Giancola, yes, the bitchy one from MTV’s Jersey Shore, is actually launching a fragrance. Dangerous will be out in stores in time for those lazy, hazy, crazy days of summer at the Jersey Shore. I have a hard enough time trying to figure out what kind of girl wants to smell like a cat, with Katy Perry’s Purr or Kate Walsh’s (ex)Boyfriend. Oh, and let’s not forget Jennifer Aniston’s Lolavie, whatever the hell that means, that she… Read More »

Between Oprah’s Favorite Things and every friggen Holiday Gift Guide it seems like no one is doing the honest service of pointing out the “Least Favorite Things” until now. … Read More »

A couple of summers ago I wrote a piece for the Huffington Post called Oil of Oy Vey, which dealt with the Hurricane Katrina fiasco. In an effort to make lemons into lemonade and thinking out-of-the-box after the tragedy, I suggested that the Gulf of Mexico states embrace the region and turn it into a beauty spa destination updating the tourists quotient and giving a fresh start to a disastrous area where much rebuilding was needed. Having gone to Belle Harbor, New York  and seeing first hand the devastation and the need to rebuild, it brought me back to the… Read More »

When asked what charity Juliette Lewis would like to highlight on the new, improved I Mean What, Musicares was top of mind. … Read More »

httpv://youtu.be/tYkwziTrv5o Yes, her venture into the  schmatta business annoyed me, but when it comes to Madonna and her music, she is the grooviest. (Goo-Goo GaGa) I love Madonna’s new video Girl Gone Wild, the ad for her new Truth or Dare fragrance, and the recent performance at the Super Bowl. All the naysayers can take a powder. And when I say powder, I mean some MDMA, and then they should listen to Into The Groove…and you can dance. httpv://youtu.be/ZrLJXp3nYiE… Read More »

What do Lady Gaga, Snooki, Bono and James Franco have in common? Celebrity Headphones… now I’ve heard everything. … Read More »

Nothing makes me happier than knowing that the fashion industry is gearing up to help Barack Obama get re-elected. This is good news. Let’s face it, the land of the fabulii fell short during the mid-term elections and were nowhere to be found. Too busy creating signature fragrances, I gather. Be that as it may, all is forgiven…ish. Onward to getting under way at the task at hand. Women’s Wear Daily reports that Anna Wintour / Vogue is starting runwaytowin.com to get designers engaged, creating T-shirts, hosting benefits etc. Let’s just hope this initiative has an engaging grass roots effort… Read More »

Do you want to smell like truth OR dare. Because you can’t have both ways. You can swing both ways, but that’s about it.… Read More »

What kind of counter-casting is this? Emily Blunt, who granted is a fine actress, and pretty for sure, but the new face of Opium fragrance? Really? Would Yves Saint Laurent have selected her? That’s like Kim Kardashian replacing Madge for Palmolive soap. It is just not a fit. This sounds like a case of, “Help, we need a celebrity to sell this product!” The ads will have Emily laying on a leopard or something like that, but to put it bluntly, she is a bit to freshly-faced to pull it off. As the ex of Michael Bubble and the current… Read More »