Let me be the first, well, perhaps the second person to congratulate Macy’s for doing a fashion-focused series of collaborations to generate heat and foot traffic. The newest collab is with Giambattista Valli for Impulse. All I can say is that creating fashion designer collaborations sure beats the celebrity-turned-designer nonsense from seasons past. Sure, Jessica Simpson is a billion dollar brand, but there will always be exceptions to every rule. With the demise of the Sarah Jessica Parker for Halston hullabaloo, maybe the fashion industry can rejoice and enjoy fashion designers again. And while I am at it, perhaps with Anna Wintour‘s selection of supermodel, Kate Moss for the cover of Vogue, the modeling industry may have some hope that models on covers will become a trend again, too.
Macy’s Is Banking On You Becoming A Valli Girl
Aug 19, 2011Fashion