Click on the image to see them enlarged.
Monarchy has completely redesigned the collection for Spring 2011. The color palette features cool, neutral shades of stone, oatmeal, ash, olive and charcoal. The signature graphic T-shirts have also gone through a transformation, scaling back the designs to reflect a more distressed finish with a vintage influence. The collection is relaxed, understated and features great-layered pieces. The updated look for Monarchy is presented in a dynamic fashion/music video look book featuring the stars of the upcoming Spider-Man: Turn Off The Dark, Reeve Carney and his band. “It was important that we took a non-traditional approach to how we re-launched the Monarchy Collection. Aligning with the music industry was key to telling our story and the band Carney embodies the spirit and energy of the new collection”, says Doug Williams, CEO, HMX Group LLC.
The video for the song Testify was featured in the film Machete and just launched on the Universal-Geffen music website.
httpv://www.youtube.com/watch?v=tELh9bBgsIs
