“I Mean…What?!?” – Abe Gurko

Ever since Madonna jumped into the schmatta business, it has been a head-scratcher. Why the lame move from musical icon to tween celebrity-turned-fashion-designer extraordinaire? Sure, she’s made some cute moves like hiring Taylor Momsen, the Gossip Girl cast-off as the original face of the label, Material Girl. But overall, Madonna & Schmatta was just an odd lot job lot. The news that LA Triumph, a garmento company in California, is suing Madonna, claiming the rights to the name Material Girl is really annoying. Sure, the tween Macy’s fest is somewhat beneath my Material Girl but Madonna is and will always… Read More »

Lola Ciccone has hit her own zeitgeist. She now has a clothing line, a blog, and is a self-proclaimed style maven. The question is: Will Lola revamp the Material Girl look that her Momma made famous umpteen millions years ago? Is that look relevant now? Hey, I thoroughly support and admire anyone who wants to take the world, head on. When I was Lola’s age, all I could think about was smoking pot and laying in the middle of my school football field, watching the stars come out at night, amazed. And I thought that was being major productive. Well,… Read More »

Oh Madonna, Madonna, Madonna. Madge, Madge, Madge. You are making me all fatootzed (confused in Yiddish). I am soooo not feeling the Material Girl–brought to you by Macy’s–thing at all. I know, through Kabbalah, you are like officially Jewish now. But that does not mean you have to automatically go into the schmatta business. And does Lourdes need to have a career at thirteen years of age? What’s wrong with a Bat-Mitzvah at Leonard’s of Great Neck and some dance classes? I know, you are a great mother. But I am not so sure that you are a real Jewish… Read More »

That is Lola Madonna Leon, all grown up and somewhere to go… Macy’s. Shown here with Kelly Osbourne, the face of Material Girl, Lola was on hand to celebrate the one year anniversary of the tween’s own clothing label. She is so pretty. Awww. How old am I getting? What do you think of some of the looks from Fall Material Girl, girl. Thoughts?… Read More »

You have gotta love Madonna. Of course for her unending musical contributions and icon status. I love that she takes a subway like Mayor Bloomberg, that she is a mother first and a designer second—and somehow managed to turn that situation into a 20 million dollar deal for her and Lourdes. She is a shrewd cookie and a cougar on a mission—and I love her. Oh to have been a fly on the wall at that Macy’s personal appearance yesterday. I am sure she was just thrilled to have to placate 350 screaming kids, all of whom had to purchase… Read More »

You all know what I think about celebrity turned fashion designers by now. If not, you have been living under a rock. To refresh, my basic belief is that actors/actresses and reality stars should not think just because they like fashion, that they should throw themselves into the already  saturated market and leave the industry alone. It is the rare celebrity that successfully makes the transition, such as the Olsen Twins with their dynasty. Granted Sofia Vergara might be making a boat load of cash with her Attention: K-Mart Shoppers leopard numbers, but making money is not the only gauge… Read More »

OK, so Burlesque is not the best movie ever. And yes, perhaps Christina Aguilera is not our finest actress. Agreed, this camp classic rivals Glitter, the vehicle that made Mariah Carey a laughing stock. But the fact remains, this little musical is as entertaining as any ditsy musical from the MGM musical era, where the storyline is simple, the acting is cartoonish and the music is the only saving grace. But the outright disrespect from the audience at the screening of Burlesque confounds me. The movie opens with Christina alone in a restaurant somewhere in Podunk, with her belting out… Read More »

Oh, admit it. You were just sitting there, waiting for Adam Levine from Maroon 5 to announce that he is doing a new clothing line. Right? Chances are you were not a tween and have nothing that you can purchase from Madonna’s Material Girl collection currently at Macy’s. And there was not much by way of smart tailoring at  Jay’s Z‘s or P. Diddy‘s collections that have you rushing to the stores either. And you are not a size 2, so squeezing into Posh Spice’s Victoria Beckham collection is not happening either. And like me, you are still holding on for… Read More »

Madonna is finally jumping into the fashion business?!? I knew that she was hankering to become a schmatta peddler for years but was waiting for the right time and the right deal. And I guess this is it. There is no time like the present and there’s no place like Macy’s…though I wish she would just stay home. Anyone who is anyone that reads I MEAN…WHAT?!? knows how obsessed I am with this whole celebrity-turned-designer quagmire that we find ourselves in. And not obsessed like “I am obsessed with my Sarah Jessica Parker for Halston number” but more like, “Can… Read More »