Posts Tagged «G-Star»

Nothing comes between me and my Snookis.

I have worked with cool denim brands over the years. Was intimately involved in the launch of the “Baggie Jean” for Sasson, not to mention the iconic “Ooh La La Sasson” campaign in the 70′s. For the past five years have raised the profile of Amsterdam-based G-STAR here in the United States through strategic partnerships and events. This background gives me the right to be in shock and awe after reading that Schnooki, I mean… Snooki is licensing jeans, among 50 or so other categories. Snooki Jeans? Really? First of all Google Snooki – Images and see for yourself, SHE… Read More »

Chit Chat with Alan Cumming

Produced by Image Loading for IMW-TV… Read More »

One of New York’s mainstays on the social and nightlife landscape is the incomparable Patrick McMullan. He recently launched PMc Magazine, which will feature fashion, entertainment, parties, events, and well, all groovy things. I am happy to be part of this venture and will do whatever Patrick wants. Stay tuned. In the meanwhile if you are bored, please read my short interview. 1: Who am I? My name is Abe Gurko…though I go by Abe as in Cher…one name only. 2: What do you do and what project are you currently working on? I have a boutique PR and event… Read More »

There is a new beauty on the horizon and G-STAR’s got her. Gemma Arterton, who has starred in such blockbusters as Prince of Persia, Quantum of Solace and Clash of the Titans (that’s a lot of of’s) will replace Liv Tyler as the campaign model for the Spring/Summer G-Star Raw campaign. I mean…how beautiful is she? My friend toured with Gemma on the Prince of Persia junket and said she is so lovely, down to Earth and sweet. That’s especially nice to hear when you know how certain “actress-types” can act like swans get when they get a whiff of… Read More »

OK Kiddies…I Mean…What?!? is having our first Twitter Promotion. And it is quite a groovy prize indeed. Follow I MEAN…WHAT?!? on Twitter and retweet the message below and you will be entered to win a cool, G-STAR outfit. I just entered to win a G-Star Raw outfit from @Imeanwhat. More details here: http://bit.ly/IMWcontest #IMWGstar… Read More »

Met Liv at the recent G-STAR show with her mom. They are the cutest. They sat front row and were totally accessible. Guess that makes her the best kind of spokesperson for the brand. Sure wish I could have been at the opening of the G-STAR Pop-Up Gallery, but I will settle for chillin’ by the pool in East Hampton…far from the madding crowd. Happy Memorial Day.… Read More »