There is a new beauty on the horizon and G-STAR’s got her. Gemma Arterton, who has starred in such blockbusters as Prince of Persia, Quantum of Solace and Clash of the Titans (that’s a lot of of’s) will replace Liv Tyler as the campaign model for the Spring/Summer G-Star Raw campaign. I mean…how beautiful is she? My friend toured with Gemma on the Prince of Persia junket and said she is so lovely, down to Earth and sweet. That’s especially nice to hear when you know how certain “actress-types” can act like swans get when they get a whiff of stardom. You gotta love a girl who says, “I feel like a tough girl in a fancy frock sometimes, and I think G-Star is the same. I like the contradiction between glamour and durability.” Maybe because she is a Brit, and a BAFTA nominee to boot, that makes Gemma especially cool. And cool begets cool because she has some cool projects lined up in addition to being the new cool G-STAR girl such as Hansel and Gretel: Witch Hunters and Even More Clashing With The Titans. Congrats, girl. It will be nice to see her on this side of the pond at New York Fashion Week on February 12.