“I Mean…What?!?” – Abe Gurko

I have worked with cool denim brands over the years. Was intimately involved in the launch of the “Baggie Jean” for Sasson, not to mention the iconic “Ooh La La Sasson” campaign in the 70’s. For the past five years have raised the profile of Amsterdam-based G-STAR here in the United States through strategic partnerships and events. This background gives me the right to be in shock and awe after reading that Schnooki, I mean… Snooki is licensing jeans, among 50 or so other categories. Snooki Jeans? Really? First of all Google Snooki – Images and see for yourself, SHE… Read More »

httpv://www.youtube.com/watch?v=4a4QRzZ3R6Y Produced by Image Loading for IMW-TV… Read More »

One of New York’s mainstays on the social and nightlife landscape is the incomparable Patrick McMullan. He recently launched PMc Magazine, which will feature fashion, entertainment, parties, events, and well, all groovy things. I am happy to be part of this venture and will do whatever Patrick wants. Stay tuned. In the meanwhile if you are bored, please read my short interview. 1: Who am I? My name is Abe Gurko…though I go by Abe as in Cher…one name only. 2: What do you do and what project are you currently working on? I have a boutique PR and event… Read More »

There is a new beauty on the horizon and G-STAR’s got her. Gemma Arterton, who has starred in such blockbusters as Prince of Persia, Quantum of Solace and Clash of the Titans (that’s a lot of of’s) will replace Liv Tyler as the campaign model for the Spring/Summer G-Star Raw campaign. I mean…how beautiful is she? My friend toured with Gemma on the Prince of Persia junket and said she is so lovely, down to Earth and sweet. That’s especially nice to hear when you know how certain “actress-types” can act like swans get when they get a whiff of… Read More »

OK Kiddies…I Mean…What?!? is having our first Twitter Promotion. And it is quite a groovy prize indeed. Follow I MEAN…WHAT?!? on Twitter and retweet the message below and you will be entered to win a cool, G-STAR outfit. I just entered to win a G-Star Raw outfit from @Imeanwhat. More details here: http://bit.ly/IMWcontest #IMWGstar… Read More »

Met Liv at the recent G-STAR show with her mom. They are the cutest. They sat front row and were totally accessible. Guess that makes her the best kind of spokesperson for the brand. Sure wish I could have been at the opening of the G-STAR Pop-Up Gallery, but I will settle for chillin’ by the pool in East Hampton…far from the madding crowd. Happy Memorial Day.… Read More »

The Charlie Sheen & Brooke Mueller saga of tremense proportions is never going to end. Surely not on a good note. -DISH RAG Kara DioGuardi is smokin’ hot. The hottest thing on American Idol for damn sure. – HUFFINGTON POST What to wear to Coachella? G-STAR cool as ice denim ensemble…what else? I MEAN…WHAT?!? Kate Gosselin may be annoying to many…but I have to actually hand it to her…she knows how to play the media better than…like…anyone. – PEOPLE Move over Darth Vader…Sarah Palin is the new Leader of the Evil Empire. – GAWKER Are you on Twitter? Click here… Read More »

Some girls have all the luck, like being born into a cool family, being the kind of beautiful that gives you the opportunity to model, work as an actress, experience motherhood…all the things that I would like to be and do when I grow up. Liv Tyler is one of those girls. Today, Women’s Wear Daily reports that G-STAR, the Dutch denim brand is working with her on their upcoming Spring ’10 advertising campaign. Great choice you guys. As G-STAR expands their presence in the United States, using Liv was a strategic, aspirational choice of talent because she has a… Read More »

The Huffington Post reports that Lindsay Lohan Forgot Her Bra. Now, I love the Huffington Post like nobodies business. And not because I am a weekly blogger there. More because it is the best source for news and Arianna Huffington tapped into the blogosphere zeitgeist better than anyone. Several years ago, I produced an event at her home, An Evening of Dorothy Parker. This was before HP was established. Arianna and her sister Agapi graciously let us use her home for this reading and I will always appreciate their kindness and generosity. BUT, I am here to say that judging… Read More »

Is it just me or is there like some weird energy going around? Maybe it’s the economy, or the loss of key Democratic states so soon after President “Change” Obama took office, proving that Americans don’t really want change. Or perhaps it is the pre-holiday blues. Hell, now that retailers are bringing Christmas in so early, why not move up those holiday doldrums, too. Anyway you slice it, this mid-season funk does not make anyone feel sexy. Introspective, yes. Sexy, no. Take the following IMW WTF Is Wrong With Me Test, (move over Rorschach or Minnesota Tests) to see if… Read More »