FOR IMMEDIATE RELEASE—-
New York, New York (September 9, 2010) – Dan Black, Paris-based, electro-pop singer with Universal Music and current two time VMA nominee, was chosen to film a fashion/music video for designer Paul La Fontaine. The new menswear collection launched this week in New York features updated traditional separates. Producer, Abe Gurko selected Dan Black to be featured in the video “is not a commercial nor an artwork nor a fashion shoot nor a music video, but a hybrid of all four — an exercise in content creation that is designed to summon up that most elusive of things: a digital video that will go viral”. The song Yours is an energetic anthem that perfectly depicts the mood of the collection is directed by David McIntyre for Image Loading. For additional information, please contact, email@example.com.