Yes, I am going to take full credit for Abercrombie & Fitch‘s recent move to pay off The Situation in order to have him cease and desist from wearing A & F crap. Yesterday, The Situation was prominently featured on The Not Best Dressed List besides which, I Mean What has done endless coverage of the Jersey Shore, from seasonal reviews to lamenting on how the popularity of this ilk proves that the end of the world is nigh.
While I was writing this, Women’s Wear Daily reported that A&F reported a 64% gain in net revenue this quarter, and mostly in Europe. And with Season 4 of Jersey Shore having them traipsing around Italy, they do NOT want to besmirch their reputation one iota. Good move A&F. Keep reading IMW. You guys should peruse my Gross Baboon of the Year Awards recipients too.
To refresh, Snooki was being sent Gucci handbags by competitors to ruin that brand too. Remember?