“I Mean…What?!?” – Abe Gurko

httpv://www.youtube.com/watch?v=Dnc7mpYHK-Y Last night at dinner, my friends and I got into a heated discussion on the difference between “yikes” and “eek”. These are two of my favorite expressions, with eek being the more recent entry to the list of Abe-isms. They both apply to various situations that express discontent with a situation or person. When using yikes, there must have a hint of humor in the situation at hand. Celebrity fashion designers are yikes. Whereas some celebrities, like Charlie Sheen, are an eek. Comprendevous? Anyhoo, speaking of yikes and eek, I watched one of the Karl Lagerfeld videos for Magnum… Read More »

There was nothing like the New York Knicks in 1973. That championship season was their crowning glory and it has been a challenge for the team to regain that stature. Back then, we had the ever-cool Walt “Clyde” Frazier, the star guard, who had captured the hearts and minds of every New Yorker on and off the court. His sense of style was impeccable: Pimp meets Saville Row. The media loved him, yet he was never overexposed. It was always basketball first. Success off the court was due to his success on the court. Once the Knicks won that championship,… Read More »

One of New York’s mainstays on the social and nightlife landscape is the incomparable Patrick McMullan. He recently launched PMc Magazine, which will feature fashion, entertainment, parties, events, and well, all groovy things. I am happy to be part of this venture and will do whatever Patrick wants. Stay tuned. In the meanwhile if you are bored, please read my short interview. 1: Who am I? My name is Abe Gurko…though I go by Abe as in Cher…one name only. 2: What do you do and what project are you currently working on? I have a boutique PR and event… Read More »

How obsessed are we about New Year’s Eve? Are you one of those people that have be out and about or those devout stayer-inners who always apologetically, or over-compensated-ly wear their plans like a badge of honor. “I don’t need to be out amongst humans, I am confident in my own skin.” Well, that, or you have no plans. I was reading about the Las Vegas opening of the Cosmopolitan Hotel and their 25 million dollar New Year’s Bash starring Jay Z, Beyonce, Coldplay and Gwyneth Paltrow. Granted it sounds like a grand old time but relax Marlene. Sounds like… Read More »

I Mean… What?!?  has always been committed to finding truth and humor in a world obsessed with fashion, celebrity and politics. The website has become the insider’s go-to resource to get a humorous take on the truth about the Emperor’s New Clothes, celebrity fashion designers, and the other absurdities that plague our pop culture landscape. As a purveyor of pop culture, the great hope is building a community of people who want to be honest, stop being politically correct, say what’s really on their mind. About ABE When Abe Gurko packed his bags and moved from New York City to… Read More »

ATTENTION: VOGUE & HARPER’S BAZAAR
DO NOT PUT MELANIA AND/OR IVANKA ON YOUR COVERS UNTIL THEY START PRODUCING THEIR “FASHION” LINES HERE IN THE UNITED STATES!… Read More »

Ooh, La La Charlize.
Nothing comes between me and my Therons?
Somebody stop me.… Read More »

As a “media outlet?” I Mean What receives some ferocious pitches. And when I say ferocious, I do not mean in a lion that roars kind of way, rather, redonculous hullabaloo of the highest order. One such bibble-babble that I had to share with you below. Like one Mike Ruiz event wouldn’t be enough for the hearty homo this holiday season. Now you too can clusgter fuck up holidays with two riveting festoons. This media pitch is one of the examples of why I recently declared: “I am no longer gay. Homosexual, yes. Gay, no.” As received in my in… Read More »

The war in the Middle East will have nothing on the war that is kicking off at retail between wanna-be-perceived-as fashion retailers Sears versus K-Mart. Think what you want about television stars being the next big fashion statement, but between the similarities between the Kardashian Kollection at Sears and the Sofia Vergara collection at K-Mart, you can just give me a friggen break. Fast fashion is perhaps the saddest thing that happened to the industry. Sure, affordable style is a good thing. But it has run a muck. So, what, now, you can have a supporting role on an overrated… Read More »

Ever since Madonna jumped into the schmatta business, it has been a head-scratcher. Why the lame move from musical icon to tween celebrity-turned-fashion-designer extraordinaire? Sure, she’s made some cute moves like hiring Taylor Momsen, the Gossip Girl cast-off as the original face of the label, Material Girl. But overall, Madonna & Schmatta was just an odd lot job lot. The news that LA Triumph, a garmento company in California, is suing Madonna, claiming the rights to the name Material Girl is really annoying. Sure, the tween Macy’s fest is somewhat beneath my Material Girl but Madonna is and will always… Read More »