Models That Matter

Dec 6, 2011Fashion

Coco Rocha and the Models That Matter: Karlie Kloss, Hilary Rhoda, Carolina Bettencourt, Coco Rocha, Behati Prinsloo.

For the most part, models have a reputation of being vapid, only into themselves and how they look. Even if it means eating tissues and Ex-Lax and drinking warm champagne. But that really is not the case. There are a group of what I call “Models That Matter“, those who actually use their position to do good deeds. Granted they are few and far between, but they do exist. Case in point, Coco Rocha. She designs a jewelry line for Senhoa where all the proceeds benefit the underprivileged. Coco’s latest effort is promoting the documentary film, Letters To Haiti that examines how the children of the country are being affected since the devastating earthquake that struck the small island in the Caribbean. The movie was directed by Coco’s hubby, James Conran and benefits the organization LakayPam started by Carolina Bittencourt, Mathias Youbi and Cedrick Roche, who almost shares Coco’s same last name but whatever. If Coco is going to do good things and be a Model That Matters, she may as well kill two or three birds with one Sharon Stone.

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